Performance of Match 3 Games in Brazil Q4 2020

As 2020 came to a close, the Match 3 gaming category continued to entertain and engage users in Brazil. Sensor Tower's data provides a glimpse into the performance of the top Match 3 games on the unified platform, which includes both iOS and Android devices.

Playrix's Gardenscapes experienced a notable increase in weekly revenue, climbing from $98K in the last week of September to $144K by the end of December. Downloads also rose significantly, starting at 151K and peaking at 272K in the final week of 2020. The game's weekly active users (WAUs) saw fluctuations, with an initial 1.74M in late September and concluding the quarter with 1.71M.

King's Candy Crush Saga also showed a positive trend in revenue, starting the quarter with $76K and reaching $121K by the year's end. The game's downloads displayed an upward trajectory from 128K to 203K over the same period. WAUs were fairly stable, beginning at 1.54M and ending at 1.56M.

Zynga Inc.'s Empires & Puzzles: Match 3 RPG saw its revenue vary, with an initial $50K in September, a mid-quarter spike to $73K, and closing December at $60K. The game's downloads had a downward trend, from 26K in September to 14K at the quarter's end. Active users peaked at 127K in late October but ended at 107K.

Another Playrix title, Homescapes, reported steady revenue growth from $35K to $63K. Downloads surged in the last two weeks of December, reaching 195K from an initial 56K. WAUs showed a slight decline from 819K to 798K.

Lastly, Fishdom by Playrix maintained a consistent revenue pattern, starting at $43K and ending the quarter at $50K. The game's downloads saw an increase, particularly in November, and ended the period at 85K, similar to the starting figures. Active users, however, decreased from 396K to 321K.

For more detailed insights and analytics on app performance, Sensor Tower provides comprehensive data and trend analysis.